Library Communications & Outreach Marketing Form

The Library Communications & Outreach team provides support for library outreach projects and promotion. The committee's role is to help improve communication between the various departments throughout the distributed campuses.
 
Please fill in the information below relating to the event that is being promoted. The committee will review the submission on the event and if applicable recommend changes to the marketing of the project. Please submit requests at least 1 month prior to your event.

Library Outreach & Communications Marketing Form

UTRGV Library YouTube Submission Form & Guidelines

Video Quality Guidelines

• Video output is to be well lit and should not appear dark on-screen creating difficulty in seeing the features of the subjects in the video.
• All shots are to be clearly focused and well framed. Close-ups should focus attention, not distract the viewer.
• Video output is to be stable, not shaky. A tripod should be used whenever possible to reduce "camera shake." If tripod use is not possible, camera shake should be very minimal.
• All titles or other text added to the video must be proofread for accuracy and proper grammar. Misspellings, typos, and poor usage are unacceptable and will require recreating the necessary section of the video.
• Any additional graphics or animations should be professional, appropriate, and necessary for the message of the video. Graphics and animations must be clean, clear, undistorted and fit on the screen.
• All fade in/fade outs, effects, etc. should add to the message of the video and must be smooth, not abrupt or choppy.
• All dead air should be edited out, so the video is seamless from beginning to end.

Video Technical Standards

For videos to be uploaded to YouTube:

• Video Format: Preferred file type to upload to YouTube is MPEG (.mp4)
• Aspect Ratio: Widescreen aspect ratios such as 16:9, without letterboxing
• Resolution: High Definition video at either 1280x720, 1920x1080, or higher.
• Audio Format: MP3 or AAC preferred
• Frames per second: Native frame rate
• Testing: It is important to test that your audio and video quality are of good quality before you release your video publicly onto YouTube. Once a video becomes popular, the number of views, user ratings, user comments and other community data, cannot be transferred if another, higher quality version of the same video is uploaded. Make sure you get it right before you go public.
• Original Video Source: The less a video is re-encoded prior to uploading, the better the resulting YouTube video quality. We encourage you to upload your videos as close to the original source format as possible.